Terms of Conditions

Last updated: July 31, 2025

1. Introduction

Welcome to Brandthetics ("we," "our," or "us"). These Terms of Conditions ("Terms") govern your use of our video editing and AI content generation platform, including our website, mobile applications, and related services (collectively, the "Service"). By accessing or using our Service, you agree to be bound by these Terms.

If you do not agree to these Terms, please do not use our Service.

2. Acceptance of Terms

By creating an account, accessing, or using Brandthetics, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. You must be at least 18 years old or have parental consent to use our Service.

3. Service Description

Brandthetics provides a video editing platform that allows users to:

  • Upload and edit videos with various enhancements
  • Add B-roll footage, captions, music, and sound effects
  • Apply cinematic effects and video adjustments
  • Generate AI-powered talking videos using deepfake technology
  • Export and download edited content

4. AI Video Generation and Ethical Use Requirements

4.1 Responsible Use of AI Technology

Our AI video generation feature uses advanced deepfake technology to create realistic talking videos. You acknowledge and agree to use this technology ethically and responsibly.

4.2 Prohibited Uses

You are strictly prohibited from using our AI video generation features to:

  • Impersonate without consent: Create videos of real people without their explicit written permission
  • Spread misinformation: Generate fake news, false statements, or misleading content
  • Harass or defame: Create content intended to harm, embarrass, or damage someone's reputation
  • Political manipulation: Create false political statements or endorsements
  • Financial fraud: Generate content for investment scams, cryptocurrency fraud, or other financial deception
  • Adult content: Create inappropriate, sexual, or explicit material using anyone's likeness
  • Celebrity exploitation: Generate unauthorized content using famous individuals' likenesses
  • Legal proceedings: Create false evidence or testimony for legal matters

4.3 Consent and Disclosure Requirements

  • You must have explicit consent from any person whose likeness appears in generated content
  • You must clearly disclose that content was generated using AI when sharing publicly
  • You are responsible for complying with applicable laws regarding synthetic media disclosure

4.4 Content Monitoring

We reserve the right to monitor, review, and remove any AI-generated content that violates these ethical guidelines. We may also terminate accounts that repeatedly violate these provisions.

5. User Accounts and Registration

To access certain features, you must create an account. You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account. You agree to provide accurate and complete information during registration.

6. Subscription and Billing

6.1 Subscription Plans

We offer various subscription tiers with different features and usage limits. Subscription fees are billed in advance and are non-refundable except as required by law.

6.2 Auto-Renewal

Subscriptions automatically renew unless cancelled before the renewal date. You may cancel your subscription at any time through your account settings.

7. Content Ownership and Intellectual Property

7.1 Your Content

You retain ownership of content you upload to our Service. However, you grant us a license to process, store, and enhance your content to provide our services.

7.2 Generated Content

Content created using our AI tools becomes your property, subject to these Terms and applicable laws. You are solely responsible for the legal and ethical use of generated content.

8. Privacy and Data Protection

Your privacy is important to us. Our Privacy Policy explains how we collect, use, and protect your information. By using our Service, you consent to our data practices as described in our Privacy Policy.

9. Prohibited Conduct

In addition to the AI-specific restrictions above, you agree not to:

  • Violate any applicable laws or regulations
  • Infringe on intellectual property rights
  • Upload malicious software or attempt to hack our systems
  • Spam, harass, or abuse other users
  • Attempt to circumvent usage limits or access restrictions
  • Use our Service for commercial purposes without proper licensing

10. Service Availability and Modifications

We strive to provide reliable service but cannot guarantee 100% uptime. We reserve the right to modify, suspend, or discontinue any part of our Service with or without notice.

11. Limitation of Liability

To the maximum extent permitted by law, Brandthetics shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our Service. Our total liability shall not exceed the amount you paid for our Service in the 12 months preceding the claim.

12. Indemnification

You agree to indemnify and hold harmless Brandthetics from any claims, damages, or expenses arising from your use of our Service, violation of these Terms, or infringement of any rights of third parties, including claims related to AI-generated content.

13. Termination

Either party may terminate this agreement at any time. We may suspend or terminate your account immediately for violations of these Terms, particularly regarding misuse of AI features. Upon termination, your right to use our Service ceases immediately.

14. Changes to Terms

We may update these Terms from time to time. We will notify you of significant changes via email or through our Service. Your continued use after changes constitutes acceptance of the new Terms.

By using Brandthetics, you acknowledge that you have read, understood, and agree to be bound by these Terms of Conditions. These Terms constitute the entire agreement between you and Brandthetics regarding your use of our Service.